Sr. SEO Manager

Online · Remote, México
Department Online
Employment Type PAYCLIP MEXICO
Minimum Experience Senior Manager/Supervisor

Purpose of the Job:

We are looking for a Sr. Organic Channels Manager who will be part of this amazing and fast – growing fintech, this person must be strategic, creative and results-oriented marketing professional to lead our organic online acquisition efforts. S/he will be responsible for leading the business growth by driving customer acquisition and growth across digital marketing channels with a focus on SEO and ASO. This role requires a strong background in analytics and performance marketing. S/he should thrive in a culture of decisions based on analytics, be able to step-back and communicate both the strategic and immediate implications on priorities. This candidate must have strong written and verbal communications skills in both English and Spanish, great communication silks and be willing to continue learning.

 

 

Education Level & Work Experience

Com      Bachelors /Master’s degree in Marketing, BA/BS, Engineering, or related fields.
6+ years of experience in managing digital marketing programs and teams, with a proven capability.

Knowledge of standard and current SEO practices and tools.

 

 

 

Key Responsibilities:

  1. Lead all customer acquisition efforts across a range of organic online channels.
  2. Partner with internal teams (product, design and technology) and external agency, media and technology partnerships on communication development and implementation.
  3. Investigate “new partners” opportunities and trends to fuel innovation around demand creation and acquisition.
  4. Manage reporting, including in-depth analytics of LTV, CPA and ROI.
  5. Work closely with Finance team members to gain key insights on performance and new opportunities.
  6. Work with other marketing team members, as needed, on TV, out-of-home and direct mail efforts.
  7. Develop and execute successful SEO and ASO strategies.
  8. Knowledge of CRM, Email Marketing, SMS, inbound Strategies

 

 

Technical knowledge

 

1.       In depth experience with Search Console, Adwords, HRefs, SEMRush, ScreamingFrog and other tools

2.       Excellent attention to detail and strong strategic mindset.

3.       Excellent communication skills, particularly when explaining marketing strategy, tactics, analytics and ad-tech topics.

4.       Working knowledge of search engine optimization practices and algorithm updates.

5.       Analytical mindset with numerical aptitude.

Thank You

Your application was submitted successfully.

  • Location
    Remote, México
  • Department
    Online
  • Employment Type
    PAYCLIP MEXICO
  • Minimum Experience
    Senior Manager/Supervisor